*Influences your audience to agree or do (not know).
1. Proposition: Claim; what the reader should think/do
*This is stated in your thesis.
2. Opposition: The other side
*May not be your audience (Ex: Subliminal Messages)
a. Acknowledge the opposition:
· Who are they?
· What do they believe?
· What are their reasons for believing as they do?
b. Address the opposition:
1. Concession: Admitting you can’t refute a point
Ex: Collins, 39 (2)
2. Refutation: Argue against a point
Ex: McKibben, 306 (¶15)
*This may involve analyzing a fallacy
Ex: Faulty Logic: “Unless you’re a hemorrhoid, get off my a*$.”
3. Rebuttal: Counterpoint against a refutation
*Rebuttal to McKibben’s refutation—Won’t stimulate economy (no tax; not to a profit-making organization).
3. Support: Reasons & evidence to back up your claim
*Kinds of support for each reason:
· Facts and Statistics: Make sure they are solid
· Specific Examples: They must be representative rather than isolated (i.e. Devin Moore)
· Expert Opinion: Must be qualified to speak to issue
*Important: There MUST be a controversy of some sort; there is no argument if everyone agrees.