Emotional Appeals
Techniques
used by writers to affect readers’ emotions:
1. Word Choice:
“The
language game requires players to insert a strong negative word for what [the]
opponent wants (e.g., the death tax) and eliminate similar hot-button words
used on your side” (Leo 213).
· Literal: Denotative
(Dictionary)
· Emotional:
Connotative (Associative) (Awash, 211)
Ex: Pro-life/choice; Friendly fire
Ex: “Bush Reaffirms Resolve to War on Terror”
2. Figurative Language: Striking metaphors/similes
Ex: “Poland ignited a fire of freedom” (Bush).
3. Sentence Patterns: Repetition of key words/phrases
Ex: “We are representing 84 countries united
against a common danger and joined in a common purpose. We are the
nations that have recognized the threat of terrorism, and we are the
nations that will defeat that threat. Each of us has pledged before the world: We will never bow to the violence of a
few. We will face this mortal
danger, and we will overcome it together” (Bush).
Find the Use of Sentence Patterns:
“There have been disagreements in this matter, among old and valued
friends. Those differences belong to the past. All of us can now agree that the
fall of the Iraqi dictator has removed a source of violence, aggression, and
instability in the Middle East. It's a good thing that the demands of the
United Nations were enforced, not ignored with impunity. It is a good thing
that years of illicit weapons development by the dictator have come to the end.
It is a good thing that the Iraqi people are now receiving aid, instead of
suffering under sanctions. And it is a good thing that the men and women across
the Middle East, looking to Iraq, are getting a glimpse of what life in a free
country can be like” (Bush).
4. Imitative Language Patterns:
a. Language patterns of respected sources
(Bible,
Shakespeare)
Ex: “I Have a Dream”: Five score years ago…
b. Language patterns that readers relate to
Ex: Jesus:
Don’t leave Earth without him.
5. Manipulative Imagery: Images that evoke emotion:
“As we meet, violence and death at the hands of terrorists are still
fresh in our memory. The people of Spain are burying their innocent dead.
These men and women and children began their day in a great and peaceful
city, yet lost their lives on a battlefield, murdered at random and
without remorse” (Bush).
Find the Use of Manipulative Imagery:
“The people of Afghanistan are a world away from the nightmare of the
Taliban […]. Businesses are opening, health care centers are being established,
and the children of Afghanistan are back in school, boys and girls” (Bush).