Audience: Those to whom you are directing your essay (think, know, do)

Who will most benefit from reading your evaluation? Imagine one specific person or group of people and direct your paper to that audience.

1. The hiring and training of service personnel at Bennigan’s needs a complete overhaul.

Manager

2. If the employees of Bennigan’s want to get better tips, there are several areas they could concentrate on.

Employees

3. You have to try the food at Bennigan’s!

Customers

4. If Bennigan’s wants to continue to attract customers, it is going to have to undergo a massive atmosphere overhaul.

Corporate

· Target audience? (Customers; Corporate; Managers; Employees) Be as specific as possible.

Purpose: Reason for writing the essay (think, know, do)

What you want your target audience to know, think, or do after reading your essay.

*All main points should tie to purpose and audience!

Atmosphere issues:

Audience: Corporate

Goal: Make restaurant a more comfortable drinking place

1. If customers are temperature-happy, they will stay longer and drink more.

2. If customers can hear one another, they will stay longer to talk and drink more.

3. The restaurant is not decorated in an Irish style, nor is the food Irish, which doesn’t match the name of the place.

4. If the seating were more comfortable, customers would relax and stay longer, thereby consuming more expensive alcoholic beverages.

· What do I want my target audience to think, know, or do after reading my paper?

Focused Thesis and Topic Sentences

1. Create a thesis that addresses your target audience, is about your specific area of responsibility, and makes it clear what you want the target audience to think, know, or do after reading your paper.

Thesis= Your area of responsibility + claim (tailored to audience; suggesting specific purpose)

Ex: The managers at Bennigan’s need to seriously rework their hiring and training practices.

Create topic sentences that are tailored to your target audience and reflect your purpose (one for each main point).

1. The people who are hired by Bennigan’s have serious hygiene issues.

2. Not only do the employees need training in personal care, but it appears that the main criterion for being hired by Bennigan’s is an inability to smile (no doubt a reflection of not being asked out for years as a result of the previously mentioned issues with personal cleanliness).

3. Finally, more frustrating than even the sights and smells of unhappy hygienically-challenged help is the fact that the staff is clearly lacking in training in terms of efficiency, forcing the customer to be trapped with this unpleasantness for much longer than necessary.